It consumed just over 17 and a half hours to create the famous Nike logo design. Her only outline was that the logo must communicate a notion of movement and, most importantly, it must be unique from the competing company, “Adidas”Īfter nearly three weeks of brainstorming, she completed her work by outlining designs on tissue paper and then putting those drawing over a shoe design. Knight once again required Davidson service to design a logo for his emerging brand. Knight usually used her help for designing charts and brochures for his company and gave her at the price of $2 per hour for her task.Īfter an end with his Japanese associates, he determined to start his own company of soccer shoe. Her Accounting Professor, Phil Knight, who was aware of her potential, approached her for freelance work for his company, Blue Ribbon Sports. One lucky day in the year 1971, a student of graphic design, Carolyn Davidson, was resting in the Portland State University hall when she was lacking sufficient money to attend a class of oil paintings that she so sincerely wanted to. He also had another job managing Blue Ribbon Sports, the West Coast seller for Tiger shoes, a Japanese enterprise made by Onitsuka Co. Phil Knight serves as the co-founder of Nike and used to work as an Assistant Professor of Accounting earlier in the Portland State University, where Carolyn studied graphic design. Beginning of the Nike Swoosh Logo – The Most Recognized Design In September 1983, after a decade, the company acknowledged her original contribution to the progress of one of the world-recognized sports apparel brands, bestowed her a ring, shaped like a swoosh, with an implanted diamond and an envelope having 500 shares of Nike stock. It consumed Carolyn’s 17.5 hours of brainstorming and designing samples to come up with the ultimate logo design-these outstanding long hours of creativity were at the low-cost price of just $35.Ī sort of trailblazer, this brand makes this tale both exciting and unusual. Nike Swoosh, the iconic trademark, was the innovation of a broke graphic designing student who designed this fabulous piece of art for a few additional dollars to compensate for her oil painting classes.
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